One of my skills was recently caught in the ‘quality spot check’ net Amazon regularly casts over live skills, and in the process of trying to answer the cert team’s change request I was hit with what may be a new health and fitness skill policy.
Caveat: if this is a new policy, Amazon has not made it official. I’m only talking about what’s being required of my skill and options I’ve been given to meet the requirements. However, if the same requirements could also be applied to your live or in-development skill, you might want to make some changes proactively.
My Help Me Sleep: The 15 Minute Insomnia Cure (UK readers click here) skill runs a fifteen minute audio track that walks the user through a progressive muscle relaxation exercise: focusing on, and relaxing, muscle groups in the body one region at a time. That’s it.
SEO vs Cert Team Requirements
Why not rename the skill to remove those two words? Search.
Choosing a good title and invocation phrase can dramatically increase skill discoverability. “Help me sleep” and “insomnia cure” are the phrases users are most likely to try when seeking help getting to sleep. I could change “cure” to “help”, but I think removing the word “insomnia” would be a big mistake.
Will Your Skill Be Affected?
For example, an “Insulin Reminder” skill references a prescription drug, so the skill dev might be hit with the new requirement. A “Daily Affirmations for Recovering Alcoholics” skill references alcoholism, so it’s another likely candidate.
Better safe than denied cert: proactively addressing possible cert fail reasons saves time and frustration.